Siracha Tour Co.,Ltd.

    Sriracha Tour Co., Ltd. was registered under the Civil and Commercial Code as a limited company.
Registration number Bor.Jor.Chor.Chor.Bor. 241, dated September 1, 1983, with an initial registered capital of 2,000,000 Baht (two million Baht),
divided into 200 shares with a par value of 10,000 Baht each. The company had 13 shareholders.
Mr. Pranon Phongwirat acted as the registration applicant. The founding shareholders were all passenger transport operators
who came together to establish a limited company in order to apply for a route concession to enter into a joint operation agreement with The Transport Company Limited.
However, the attempt was unsuccessful due to lack of unified management, a small number of vehicles, and poor maintenance.
The condition of the buses was severely deteriorated, while competitors had well-maintained and improved buses.
    Mr. Somkhuan Nokhong was born on Wednesday, November 13, 1940, at house number 29, Village No. 9,
Wat Bot Subdistrict, Phanat Nikhom District, Chonburi Province. His father was Mr. Phat and his mother was Mrs. Choei.
He had seven siblings and, being the eldest, was instilled with the values of diligence, perseverance, determination,
high responsibility, a strong work ethic, and a passion for service. He viewed the passenger bus operation as a cash crop business.
He identified the air-conditioned first-class bus route Laem Chabang – Sriracha – Bang Phra – Bang Saen – Ekkamai
as a high-traffic route, evident from the large number of chartered (plate 30-xxxx) and regular buses (plate 10-xxxx)
operating on regular days, weekends, and public holidays. He saw potential for growth due to the route being located in industrial,
commercial, and tourist areas. With set pick-up/drop-off points and scheduled runs, he believed that improving service quality
to be more convenient, fast, and safe would attract more passengers. Thus, in 1987, he used his savings to buy shares
from existing shareholders in Sriracha Tour Co., Ltd., becoming a shareholder himself.
Determined to develop the business, he proposed a capital increase at the shareholders' meeting to improve the operation.
Most shareholders did not wish to invest further but opted to sell their shares due to the dilapidated state of the buses,
insufficient revenue, poor management and control, and widespread issuance of free tickets.
Believing the situation could be resolved, Mr. Somkhuan purchased additional shares from those looking to sell,
resulting in the Nokhong Group becoming the majority shareholder, with Mr. Somkhuan Nokhong assuming the role of Managing Director.

Company Overview

    Sriracha Tour Co., Ltd. was registered under the Civil and Commercial Code as a limited company with registration number Bor.Jor.Chor.Chor.Bor. 241 on September 1, 1983, with an initial registered capital of 2,000,000 Baht.
    In 1993, the company increased its registered capital to 32,400,000 Baht (thirty-two million four hundred thousand Baht),
divided into 3,240,000 shares with a par value of 10 Baht each. The head office is located at 135/47-48 Sukhumvit Road, Sriracha Subdistrict,
Sriracha District, Chonburi Province. The company has 23 shareholders. The "Nokhong" family group is the major shareholder, holding 83.26%
of all shares. Mr. Somkhuan Nokhong is the authorized signatory, signing and affixing the company's seal.
Sriracha Tour Co., Ltd. operates two registered buses under concessions granted by The Transport Company Limited (Category 2), covering 5 routes as follows:
Route 1: Sriracha – Ekkamai (Route No. 37) – 14 buses
Route 2: Bang Saen – Ekkamai (Route No. 49) – 15 buses
Route 3: Laem Chabang – Ekkamai (Route No. 970) – 13 buses
Route 4: Laem Chabang – Mo Chit (Motorway Route No. 9909) – 22 buses
Route 5: Laem Chabang – Rangsit (Route No. 319) – 8 buses
    Sriracha Tour Co., Ltd. is committed to the passenger transport business for the following 10 reasons:
   1. Ownership of land and buses allows development to generate income.
   2. Ability to enhance service quality and expand the customer base.
   3. Differentiation in services and facilities.
   4. Target customers in the B and B+ segments.
   5. Quick market access due to pick-up/drop-off locations in strategic areas.
   6. Capacity to meet growing demand annually with economic expansion (Competitive Positioning).
   7. Changing consumer behavior toward greater acceptance and demand for public bus services.
   8. Preparation for liberalization of bus services and the corporatization of The Transport Company Limited.
   9. Government policies promote mass transit to save energy and reduce traffic congestion.
   10. Growth potential driven by continuously rising fuel prices.

Vision

    To provide passenger and parcel transport services to the target group under the philosophy: “Excellent service, disciplined, and safe in every journey.”
Company slogan: “On-time arrival, enhancing life value, reducing pollution for society.”
Corporate image: Focus on customer service and establishing travel standards.
Employee attitude: Develop staff who love service and are adaptive to technological change.

Strategic Vision

    By 2027, to hold more than 15% market share of the total market value.
Improve service efficiency—transporting passengers better, more efficiently, and faster within the same timeframe.
Reduce errors and losses, lower operating costs, and maximize efficiency by integrating the best solutions (Genomics).

Mission

   1. Continuously upgrade vehicle fleets.
   2. Improve passenger pick-up/drop-off points and parcel delivery facilities at both origin and destination.
   3. Apply to relocate buses to routes with high passenger volume.
   4. Raise vehicle standards to support higher trip frequency and passenger volume using electric buses.